Meta Tags are labels or snippets of text added in the HTML code of each page of a website to provide relevant information on the categorization of the site. This information can only be accessed through the source code and is only suitable for search engines. However, in the SEO world, it has always played a role of great importance and essential when it comes to positioning a website for certain keywords. A user who frequently browses a web page will never see it, except, when you make a search on Google.
The importance of meta tags in SEO
Meta Tags are what search bots see when visiting a website. You can try to view the meta tags to get a better understanding why they are important. To see the source code of a website from a PC, just press Ctrl + U when viewing that page. If your computer is an Apple, the abbreviated command to see the source code of a web page is Command + Alt + U. Then press Ctrl + F function so you can find something in the source code.
The most important Meta tag from the point of view of SEO are <Title>, <description>, <robots> and <canonical>. The first two tags are the ones that provide information that search engines use to display in their search results. The content of Meta tag for each URL should be as attractive as possible. Both meta title tag and meta description tag are needed to persuade the user to click on the link.
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What are meta tags and what are their functions?
When managing the positioning of a website, it is essential to ensure that the Meta tags of your site are unique and original for each URL. If you have duplicate content on several of the Meta tags on your site, your site may not take full advantage of the potential of the meta tags in the organic search results. If you have similar Meta Tags with your competitors, it will make your website, as a rule, below in search results.
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Meta Tag Title: The title tag or meta tag acts as Title page title in question and must consist of keywords present in the website. Writing the title tags must be concise and be sure to speak directly to the content contained on the page because otherwise you can be penalized. Moreover, it is not recommended that the Meta Title Tag exceed 65 characters. You will not receive a penalty for writing longer titles. However, Google will only show those first 65 characters of the title. Anything beyond generally will not be visible to users.
Meta tag Description: The description tag or meta tag Description acts as a DESCRIPTIONS of the page in question and must consist of keywords and phrases that summarize the content of the website. When writing the description tags, it is not recommended that the meta tag exceeds 145 characters. Anything beyond generally will not be visible to users.
Robots meta tag: The following is an example of code that makes up a meta tag of robots.
<meta name=’robots’ content=’index, follow’ />
The index information, “follow" is telling the search bots to index the website and follow the links in it. This meta tag is useful to provide information to the search bots to index what and how to do it. The default settings should be the example above, but it can be interesting if you sometimes make some changes. For example, for a special promotion, you just want it to be accessible via a direct link from Emailing campaign.
Canonical Meta tag: This tag is used to prevent search engines from indexing duplicate content within a Web page. Meta tag rel = “canonical" is used to indicate the address or URL of the home page when you can access the same page from two different URLs.
There are more important Meta tags such as Meta tag <lang>, used to show search robots which language a web page is written. Another tag is the meta tag <chartset>, used to indicate the encoding format of the website, which, as a rule, is usually UTF-8.
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