The Core-5 are the five most important things you should be doing for your local business in 2016 in regards to marketing yourself online. You can download an outline to this video here: http://www.iweblocal.com/q/download-core-5-outline/
Local business owners are often confused and overwhelmed with regards to how to prioritize their digital marketing efforts. The following MOZ article https://moz.com/learn/local/small-business-marketing is also a good resource to check out.
The purpose here is to help the business owner start to develop a clear plan of action that, when implemented, is easy to track and measure. Another great article on business marketing is here at http://www.forbes.com/sites/shamahyder/2015/02/04/how-to-successfully-market-your-local-business/
Local business marketing online can be easy to manage with the right tools, resources, and support in place. Make 2016 the year you get all your local business marketing ducks in a row.