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Every marketing technique utilized in small business; radio, signage, direct mail, tv, and more really needs a link to your small business web site. Then there ought to be a reason for the consumer to choose to visit your internet site. It might be a special offer, free report, contest, or a helpful article….anything that generates a yearning to stop at your website.
Simply stating “Find out more at our website” isn’t a useful reason to go to your internet site. “Visit our website and get a Gift Certificate that may be used for any new purchase” is a reason to check out your website.
Direct mail, Yellow Pages, TV, postcards, and radio each will work if these are used judiciously, and their responses tested. One of the easiest methods to be certain that your advertising and marketing is profitable is to make each offline ad a link to your web site, where you can convey a far more thorough sales presentation as to why the consumer should go to your local business or phone your small business and buy from you.
Why is it you need to possess an online presence? In the year 2011 fully 67% of all Yellow Page searches are made online as opposed to in the Yellow Page print directory. And how are people performing these searches? At Google and Youtube. Not on Facebook. Almost never on Twitter.
While customers are trying to find recommendations online in order to make a buying choice, the shoppers go to Google. The next place they try is Youtube. Everyplace else totaled together is a distant third place.
Now, how can you assure that you have got the most productive and most applicable exposure on Google & Youtube? Almost never by acquiring one listing, and hoping you’re found on the first page of a Google search. It isn’t by paying for expensive Pay Per Click ads. With local online advertising PPC ads are not even advantageous..
Reviews, articles, news items, videos, press releases, and publicity about your small business are what stick out to the consumer. You’ll be able to either design these things on your own at no cost, or just employ someone to take action to suit your needs.
But in reality, I am not talking about one article, just one video, or even one website. You absolutely need to absolutely dominate your local online search results. To accomplish that, you need your real expertise (articles, videos, etc) on numerous websites, all offering the capacity to get found highly in the Search Engines (Google is a search engine). Purchasing “Featured Listings” with online directories is one such misuse of money.
Actually, one can find lots of Online Advertising Myths found on the internet which are distributed by individuals that have really never earned a penny by advertising and marketing their main company online. The thing you need to stay away from is advertising online with one of those rip-off artists, then after you receive no results, convincing yourself that local online marketing doesn’t work in any way.
Learn more about local online marketing from the book Local Online Marketing available at;