If you take the time to speak with an online marketing consultant, such as Victoria at OMS3.biz, then you should be guided on how to develop a customized strategy for your online marketing and advertising. You may start with videos, paid advertising, using LinkedIn, starting a SEO campaign, creating a Google Places (Maps) listing or other avenues to help you get brand new customers. Whether they heard about you the first time through the search engines, or if they were referred to you by one of their friends though an online channel, it is possible to craft an approach which makes sense, is easy to understand, and has different ways in which to implement it.
If you are looking for how to grow your business with local web marketing channels then be sure to talk with someone who knows what he or she is doing. From there, you should be much more confident in your understanding why certain actions are being made in order to raise your awareness in your local region.