SEO (Search Engine Optimisation) is your best friend when it comes to getting free traffic to your website. The first thing people will do when seeking your services is search for something that relates to your business. Put very simply, Search Engine Optimization is when you pre-empt these searches, then use them to your advantage.
For example, say you run a bakery in Avonhead, Christchurch. A potential customer is more than likely to type in a search such as: “bakery in avonhead christchurch" when looking for a good old fashioned Kiwi pie. If you are on the first page or indeed at number one in Google for that search phrase, you enjoy laser targeted advertising, and best of all, it is 100% free.
How much extra business do you think you could expect if you were at the top of Google for your business equivalent of “bakery in avonhead christchurch?" Who IS at the top of Google for your business equivalent of “bakery in avonhead christchurch?" Is it *gasp* — the competition?
If it IS your competition, they have taken a series of steps to properly optimise their website for the search engines. This is known commonly known in the business as Search Engine Optimisation. Put simply, Search Engine Optimisation, or SEO, is where you use online tools (together with educated guesses) to discover the key phrases potential customers are using when seeking your services, and optimise your website for those phrases. This includes using those phrases in the domain name of your website, the title bar, the title tags, and the filenames.
As you probably know, most people don"t venture past the second page of search results. You want your business to appear amongst the first listings to potential customers online, right now, seeking your products and services. Customers that are currently being snapped up by the competition.
Search Engine Optimisation is one of the most cost effective forms of marketing available today.
In todays ‘Microwave" society, why would you spend minutes flipping through the Yellow Pages, when you can simply Google the nearest Bakery, or Flower Shop, or Kmart, in a matter of seconds?
Can you see how powerful the internet can be for your business when your website is properly optimised for the best results?
Search engine optimisation is still quite new and relatively little known marketing method. Be the first amongst your competition to really cash in on search engine optimisation, and enjoy the benefits only laser targeted website visitors can bring.