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How to show up everywhere a potential customer is looking for you and how to appear everywhere online, just like big companies do.
Customers are looking for you, right now! 97 percent of internet users use the internet to shop. Google alone has over 3 billion, yes billion, local searches per month. If you don’t show up in the search results then you may as well not exist. In fact, because 90 percent of people who search online never go past the first page, some experts say that it doesn’t matter if you have a website, if you’re not on the first page.
But Google isn’t the only place customers are looking for you. They are also looking for you on social media websites like Facebook, YouTube and Linked In. With almost one billion users, Facebook is becoming more essential to local businesses every day. Facebook users go online and spend almost an hour a day chatting with friends, seeing what people are up, checking out local businesses and seeing what their friends have to say about them.
Putting your business on Facebook with a Facebook business page gives you credibility, by being there when all of those Facebook users are looking for you. Not only that, but Facebook pages can show up when people search for you on Google. This gives you a chance to have your Facebook page show up in the search results, in addition to your website.
YouTube has become the world’s second biggest search engine. That’s right. More people are searching on YouTube than on Bing or Yahoo or any other search engine. Only Google is bigger. To show up in YouTube search engine you only need to have a video. A video isn’t even hard to create but it does take some special skill to do it right.
Having a video about your business online builds credibility, helps you show up in YouTube search results and can also give you multiple pages on results on Google.
LinkedIn is an online collection of businesses and business owners with close to a hundred million members. These members use LinkedIn to find other businesses and business owners to do business with. Having a presence on LinkedIn shows other businesses that you mean business. More importantly, it is another place for your business to be found online. It’s kind of like opening up another location but at a fraction of the price.
Over the last few years Google built over thirty-five million websites for local businesses. They may have even built one for your business. They use fancy tools like Google to pull in as much information as they can about each and every business from all over the internet. They take all that information that they find and compile it into separate sites for every single one of those businesses. They are all available in a separate section of Google called Google Places.
That’s really important because if you live in San Diego and you want a dentist, an auto repair shop or a pizza you want one near you in San Diego. You don’t need one clear across the country in Boston, just because they have a good web guy. So, whenever someone searches for a local business like “Dallas Plumbers” or “Tampa Car Wash”, Google almost always includes up to 7 of its top Google Places sites in the search results. This is awesome for local businesses. This means that if you can get your business to be one in the seven, you can have your business show up in Google search results in Google Places, in addition to your regular websites.
Be everywhere your customers are looking for you. Think about it. If your customers are looking for you on Google, Google Places, Facebook, YouTube and Linked In, don’t you want to be there when they look? Imagine how much more business you could have if everyone who wanted to find what you have to sell could find you at the exact time they wanted to buy.
What if you got 1 new customer per month from each of these referral sources? That would be five new customers per month every month, customers that you would never get without this system. What if you got 5 new customers from each of these referral sources every week? That would mean about twenty new customers per month. What about one a day? That’s hundreds of new customers!
What would that do for your bottom line? What would that do for your family? Imagine how that would affect your business. That’s what big businesses do and now you could do that too!
It’s all the advantages of having your own marketing department with all the experience at just a fraction of the investment. That’s right, full time marketers but at a part time budget. Find out more about how you can take full advantage of the power of the internet through social media and local marketing by speaking to your own Local Marketing Consultant now.
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