Small business internet marketing isn’t about building a website and “they will come”. They may only come after you get into the habit of working and posting on your web site regularly.
Small Business Internet Marketing Basics- Keywords
First your web site must feature keywords, but if you sell shoes, you have to understand that if some one puts the word shoes into a browser, millions of results will come up.
Here is where long tail keywords come in, which are essentially phrases that somebody will put into a browser, for instance “leather shoes”.
So if you have leather shoes as a keyword you’re going to be somewhere in the results. Long tail keywords are vital in getting found on the internet and Google offers a keyword tool you can use for free to find these often-used phrases.
If you put in the words “leather shoes”, Google will display an inventory of phrases built around that phrase and also tell you how often a particular phrase is used on a monthly basis.
It is a good free tool to begin with, but there are other, better keyword finders that can be used, but you have to pay for them.
The Google keyword tool will return phrases like “red leather shoes”, “where to buy leather shoes” etc, and it’s up to you to choose which long -tail keyword phrases to use. It’s best to go for somewhere in mid range of search phrases, say 3,000 to 6,000 / month, any quantity of searches bigger than that will have too much competition.
Your aim is to get on page one of Google’s search results which is not very easy, no matter what a lot of marketing “gurus” tell you.
Small Business Internet Marketing Basics- What Google Wants
Google likes regularly updated web sites. Websites should constantly update their content so as to be Google friendly. This tells Google that you are serious and you actually are putting effort into keeping your website up to date and relevant. Google can tell how often you post and update your site. Google does not want its customers to be sent to outdated websites.
It is important for one to develop the practice of writing a five hundred word article every few days. This 5 hundred word article should be loaded in keywords. The keywords should be used within the first and last paragraphs of the article. The key phrases should also be used a few more times within the body of the piece.
If you’re thinking about using Google Adwords for advertising, the person will find the key phrases crucial. Google will serve the person’s website more advertising services.
Small Business Internet Marketing Basics- Backlinks
Getting back links is a pain. Most internet site owners outsource this job as fast as they can. The only possible way is to get into the habit of finding relevant DoFollow blogs and adding well-written, informative comments to 10 of them daily.
Google knows about link farms and punishes for their use, don’t bother with them, they’re a waste of money and will not do any good. You could use a WordPress plug in such as ABC for finding and posting on DoFollow blogs mechanically.
The simplest way to get back-links is thru marketing articles. This is because of the fact that many article directories will require one to have at least a single link to his / her site.
You will need to submit useful articles to article marketing sites or to other sites employing a ‘hub’. This is generally inexpensive and saves time.
You can also get back links from social sites such as Facebook, Google Plus, Twitter, LinkedIn and many more.
Small internet business marketing involves plenty of other techniques we can’t cover here but the above points are the most important and cheapest for getting started.
Small Business Internet Marketing – What’s Next
There are many tools and training you will need to get to be successful with your small business internet marketing. This article is just the beginning and is designed to get you familiar with the basics of small business internet marketing. You can sell anything on the internet as long as you get it in front of the correct audience.
Click here http://DeanRBlack.mypredatoryseo.com/ for one of the best training courses for putting your products or services in front of the correct audience. This course teaches you all you need to know about small business internet marketing.