98% of people research a purchase online before buying. If your small business" internet marketing plan does not contain three essential elements, your ideal customers won"t even know you exist.
One Internet marketing strategy should be to rank within the top three listing in Google"s natural search results for the primary keywords in your market. For a business, one of the most important parts of your online marketing plan is appearing within the first 7 listings on Google Places.
A small business owner"s web site must show potential customers that you can solve their problems through your products and services. Therefore, your marketing plan must include strategies to make your website more than a brochure. It must be a sales and marketing tool.
Once you get the attention of your target market, your next step is to engage them enough to get permission to contact them again. Every online marketing message should point to a lead capture page.
This video outlines three important elements necessary to make these necessities a reality.