This week we are honored to welcome Bruce Clay, Inc., a leader in the SEO and internet marketing field since 1996.
1:15 Get to know the history of Bruce Clay, Inc.
9:07 Bruce Clay talks about his content strategy, as well as the reasons behind the courses and tools they offer.
13:30 If you need to learn how to do SEO, you need to find someone in the knowledge transfer business. Bruce talks about how to educate C-level executives about SEO so they see the value and are willing to make the investment in doing it right. In addition, keep watching for an educational mini-rant from Bruce about how SEO pricing works.
22:00 Delivering value goes hand in hand with the direction of internet marketing in 2015. Bruce talks about the importance of mobile design, pay-per-click strategies (PPC), schema markup, and maintenance.
33:07 How does AI (artificial intelligence) come into play?
37:09 The next generation of business people are coming up in an era where the entire experience of web usability (and devices) is more natural. So we talked a bit about why it’s important to focus on the customer experience, and an integrated marketing strategy.
52:00 What’s the one thing business owners need to do immediately to their web presence to be prepared for 2015?
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